We don't follow
the money. We find it.
Eight years dissecting what actually drives revenue — not what looks good in a report. Dublin-born. Data-obsessed. Built for brands that want to scale, not just spend.
Dublin, 2018. One freelancer who couldn't unsee the problem.
The agencies were lying — not dramatically, just chronically. Sending decks full of reach, impressions, and engagement while their clients' revenue flatlined. The data was there. The honesty wasn't.
CN/D started as a one-person operation in Dublin built on a single rule: every number in every report has to connect to revenue. No vanity. No theatre. By 2021 that conviction had a company structure, a team, and clients across Ireland, the UK, and Romania.
We're still lean by design. Still capped on client intake. Still the agency that will tell you when your product is the problem — not your ad budget.
"You can't connect the dots looking forward. You can only connect them looking backwards."
— Steve Jobs. Our entire operating thesis.
Four things we do that most agencies don't.
Attribution before activation
Before we touch your ad account, we fix how you measure it. Bad attribution is why most agencies look like they're winning when you're losing.
Revenue as the only metric
Our reports show ROAS, CPA, and revenue — in that order. If it's not in your bank account, we don't celebrate it.
One system, every channel
Meta, Google, TikTok, SEO, Shopify — strategised together, not in silos. The compounding effect only happens when channels talk to each other.
Capped intake. Full attention.
3–4 new clients per quarter. Not artificial scarcity — it's the only way to guarantee that when your account needs attention at 11pm on a Friday, it gets it.
The non-negotiables.
You get dashboard access, raw spend data, and a monthly call where we walk through exactly what worked, what didn't, and why. Nothing filtered. No spin.
If a campaign underperforms, we say so before you notice — and we come with a diagnosis, not an excuse. The problem and the fix land in the same message.
We build infrastructure that learns. Every test feeds the next one. Every month of data makes the following month more precise. The goal is a machine, not a campaign.
Data moves fast. We move faster — but with structure. Every decision is tracked, every test has a hypothesis, every scale has a threshold. Velocity controlled by logic.
Three to four clients per quarter.
One of them could be you.
If you're scaling an e-commerce brand and want an agency that will tell you the truth about your numbers — we should talk.