All Case Studies
From 1.8x to 4.7x ROAS in 12 Weeks
4.7x Blended ROAS from 1.8x
+161% Revenue same ad spend
-43% CPA cost per acquisition
12 weeks Time to result from audit to target
The Challenge
The client came to us with a Google Ads account that had been running for 18 months with mediocre results. ROAS had plateaued at 1.8x — barely breaking even after agency fees. Meta campaigns were running broad audiences with creative that hadn't changed in 6 months.
The core problem wasn't budget — they were spending £6k/month. It was structure. Campaigns were mixing branded and non-branded traffic, shopping campaigns had no negative keywords, and Meta was running to massive cold audiences with no retargeting layer.
What We Did
Week 1–2
- Full account audit. Identified £1.2k/month in wasted spend on irrelevant search terms.
- Restructured Google campaigns: branded in isolation, non-branded segmented by intent.
- Built a proper negative keyword library from 18 months of search term data.
Week 3–4
- Launched new Meta campaign structure: cold (1–3% LAL) → warm (engagement) → hot (retargeting 7-day).
- Produced 6 new creative variations — 3 UGC-style, 3 static product-forward.
- Implemented value-based bidding on Google Shopping.
Week 5–8
- Scaled budget on top-performing Meta ad sets by 20% every 3 days.
- Added competitor keywords to Google Search. Strong performance from day one.
- A/B tested landing pages — product page vs collection page. Product page won by 34%.
Week 9–12
- Google ROAS hit 5.1x — above target. Pulled back to 4.7x blended to maintain volume.
- Meta hitting 3.9x on retargeting, 2.8x on cold — within target.
- Full performance review. Client increased monthly budget from £6k to £9k.
Platform Breakdown
| Platform | Spend | Revenue / Result | ROAS |
|---|---|---|---|
| Google Ads | £5,400 | £27,540 | 5.1x |
| Meta Ads | £3,600 | £12,096 | 3.36x |
| Combined | £9,000 | £39,636 | 4.7x |
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