All Case Studies
£0 to £40k Revenue in 60 Days: TikTok Ads Launch
£40k Revenue first 60 days
3.1x Blended ROAS by month 2
30 days To profitability from zero
£12.9k Ad Spend over 60 days
The Challenge
A DTC beauty brand with a strong Instagram presence had never run TikTok Ads. They'd seen competitors succeed on the platform but didn't know how to start, what creative to run, or how to structure campaigns.
The challenge was building a profitable TikTok presence from zero — no pixel history, no audience data, no creative library. Everything had to be built and tested from scratch within a limited initial budget of £8,000.
What We Did
Week 1–2
- TikTok Pixel installation and Events API setup. Verified all conversion events.
- Brand DNA extraction — defined what content worked on competitor and influencer accounts.
- Produced 8 initial creative concepts. 4 UGC-style, 2 trending audio, 2 before/after.
Week 3–4
- Launched with £40/day. Broad targeting — let the algorithm find the audience.
- UGC-style creatives outperformed branded content by 3.2x on CTR within first week.
- Identified top 2 creatives. Scaled to £80/day. ROAS hit 2.4x in week 4.
Week 5–8
- Scaled winning creatives. Budget to £200/day. ROAS maintained above 3x.
- Added retargeting campaign for profile visitors and video viewers. 5.8x ROAS.
- End of month 2: £40k revenue generated on £12.9k spend. Blended 3.1x ROAS.
- Client approved £25k/month budget for month 3.
Platform Breakdown
| Platform | Spend | Revenue / Result | ROAS |
|---|---|---|---|
| Cold (Broad) | £9,400 | £25,380 | 2.7x |
| Retargeting | £3,500 | £20,300 | 5.8x |
| Combined | £12,900 | £40,000 | 3.1x |
Your account has the same patterns.
They haven't been read yet.
3–4 client spots per quarter. Book a free audit — we look at your numbers and tell you exactly what we see.